Projects

Skidmore College

Introduction to Business

Peloton 

Proposed to establish Peloton in untapped markets, specifically hotels, offices, apartment buildings, and airports to increase their operating profit by 10% over five years. The strategy was presented to a panel of real-world executives from various industries.

Brand and Marketing Communication

The Wild Center

Over three weeks, I worked with a team to create a brand positioning strategy for The Wild Center’s Youth Climate Program. We positioned the program as the only environmental program for youth that equips students with a customizable toolkit that gives them the skills to become impactful climate leaders in their communities. The strategy, as well as new taglines and sample creatives, were presented to executives from the Wild Center.¬†

 

Key Sparkling Water

Over three weeks, I worked with a team to create a brand positioning strategy for Key Sparkling Water. Taking into account the company’s brand image and target audience, we positioned the brand as the ultimate alcohol alternative for all occasions. The strategy, as well as new taglines and sample creatives, were presented to Mike Pilkington and Will Critcher, who is the Co-Founder and Partner of Key Sparkling Water, respectively.